Kilgore Report

Trends and Business Resources Shared by Greg Kilgore 
Filed under

marketing

 

The Process: Designing the Stop Sign (video)

What if a major corporation was charged with inventing the first stop sign? They'd brief their agency and let the agency do their thing. Sorta. Welcome to corporate creativity where groupthink and endless revisions help good ideas get executed. Sorta.

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Filed under  //   2009   best practices   collaboration   communication   creative design   creative teams   fun   marketing   teamwork  

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Greg Kilgore's Ventures for Transformation presents IREFER for revolutionary turn-key word-of-mouth marketing

Ventures for Transformation presents irefer...  A no-hassle, powerful system to attract more customers while also creating stronger loyalty with your current customers.  Whether you're currently using a word-of-mouth referral program or not, irefer integrates seamlessly with your current marketing campaigns to produce amazing results.

Everyone knows that word-of-mouth marketing can be the most valuable and cost-effective type of marketing.  Meanwhile, the latest advances in personalized direct marketing also make direct marketing more effective and efficient than ever.  irefer first helps you motivate your current customers to become a sales force for your products and services.  Ultimately, irefer brings together personalized direct marketing, word-of-mouth marketing, and a Web-based tracking system in an affordable program that can revolutionize your marketing and business growth.

Undertaking a referral program on your own can be costly and time consuming.  irefer makes it easy with a turn-key program that is simple and easy to execute.

Learn more and get started now at... wordofmouthventures.com

Want to chat first about the possibilites, call Greg at:  (407) 485-1042.

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Subscription Pricing Details...
      Month to Month-Use it as long as you want with NO CONTRACT! You Pay $39.99/month Plus a $79.99 set-up feeAnnual Agreement Pay the year in advance and SAVE! You Pay $439.99  No set-up fee. Get a month free.
What You Get
  • irefer Web Site Hosted and Maintained
  • Reporting Portal
  • Customer Support
  • 500 Promotion Cards (a $25.00 retail value)
  • Button to Link irefer From Your Web Site
Want to host your own domain?
Purchase your own web address and we will set-up your irefer site on that address.
Add a $29.99/one time only set-up fee.
Important Information You Should Know
  • You will receive your website, email and postcard proofs within seven (7) business days from signing up for irefer. Your subscription fees will begin seven (7) business days from receiving your proof whether you have approved and gone live or not.
  • All payment for irefer must be done on a credit card that is kept on file. Payments will be processed on the last day of the month for the next month for Agreement costs and prior to postcard and email processing and deployment for fulfillment costs. You will be prorated for the first month if necessary.
  • CANCELLATION POLICIES:
    • FOR ALL SUBSCRIPTION OPTIONS - Your subscription service will continue until a written letter of intent to close your account is submitted to irefer at least five (5) business days prior to the next month.
    • FOR ANNUAL AGREEMENTS ONLY - Once we receive your intent to cancel, BMI will reimbursed for the remaining months minus the free month.
  • All "Use Your Own Artwork" art files must be provided to irefer in exact specifications or additional charges may apply.
Referral Fulfillment Prices
Description
Postcard Templates
8.5" X 5.5" personalized postcards, colors 4/4 on 129# gloss cover stock, printed and mailed
$.30 each Per Postcard
$.44 each First Class Postage
Email Templates
HTML email with full variable capability
$.05 each
Coupon Redemption
Send your redeemed coupons and we will input them into your Admin site for reporting purposes.
$.25 each / $20 batch minimum*
Multi-Touch Referral Program
CUSTOMIZE YOUR IREFER - With this new feature, you get to choose how many times you want to communicate with your new future customers. Turns your referral marketing program into a contact management system.
COMING SOON
Use Your Own Artwork
You can use your own artwork for the Promotion Cards, Referral Fulfillment Postcards and Emails. Just send us ready to use layered files and we will do the rest!
Promotion Cards - $25 one time set up fee
Postcards - $25 one time set up fee
Emails - $230 one time set up fee
*-All coupons will be input in weekly batches. The minimum price is per batch. You are responsible for delivering the coupons to BMI by Friday at 9am and coupons will be input and reports available by 4pm EST each Friday.

irefer Marketing Services
Description
Postcards
8.5 X 5.5 personalized postcards, 4/4 on 129# gloss cover
$.30 each
Emails
HTML email with full variability
$.05 each
In Store Posters
12 X 18 Poster, 4/0 on 100# gloss cover
$1.25 each
Table Tents
4.5 X 6 with a 2" base, 4/0 on 129# gloss cover
$.70 each
Business Card size Magnets
3.5 X 2 magnets, 4/0 with High Gloss UV Coating
Set of 250 - $105.00*
Set of 500 - $159.00*
Set of 1000 - $290.00*
*-Plus Shipping
E-newsletters
HTML e-newsletter with full variability
$.05 each
Flyers
8.5 X 11 flyers, 4/0 on 100# gloss text
$1.25 each
Rack Cards
3.75 X 8.5 rack cards, 4/0 on 129# card stock
$.21 each
Promotion Cards
3.5 X 2 irefer promotion cards, 4/4 on 129# cover stock
(these are the same cards that each irefer client gets)
Set of 250-$15.00
Set of 500-$25.00
Set of 1000-$45.00
*200 Minimum on all postcards.    
  1. All payments for irefer must be done on a credit card that is kept on file. Payments will be processed on the last day of the month for the next month for Agreement costs and prior to postcard and email processing and deployment for fulfillment costs.
  2. All agreements will continue unless a written letter of intent to close your account is submitted to irefer at least five (5) business days prior to the next month.
  3. All Get Connected Emails and Postcards included in Premium and Deluxe packages must be selected from irefer Marketing Service templates and list must be provided by you.
  4. All pricing above are for pieces using templates provided by irefer Marketing Services only. Custom creative design is quoted separately. All prices are for order quantities 750 or below. For quantities above 750, please call Barnett & Murphy Inc. for volume pricing. For all orders, copy and images will be selected for you. Logos will be used from your irefer site. One (1) round of proofs is included in above price. Additional proofs may incur additional charges. Any items used for mailing purposes must go at Standard Class rate (minimum of 200 pieces) or material will be returned to client for mailing. No list, postage or shipping charges are included in prices above. For any orders that are to be mailed, please add $.26 for each piece for postage. BMI postal permit will be used. For any orders that are to be shipped, BMI will charge customer credit card for EXACT shipping plus a handling fee.

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Filed under  //   2009   marketing   web applications   word-of-mouth  

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HOW TO: Use Facebook for Professional Networking

Read the full article via mashable.com.

Article: HOW TO: Use Facebook for Professional Networking
Author: Boris Epstein
Post date: August 14th, 2009

Facebook has 250 million active users compared to about 44 million for LinkedIn, and even though the atmosphere is clearly not as focused on business, there are still a ton of opportunities for professional networking that business users would be remiss to pass up. Once you look beyond the obvious social features like sharing pictures and poking friends, there are plenty of ways to tap into the professional community on the world’s largest social network... [Read the full article by following the link above via mashable.com.]

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Filed under  //   2009   Facebook   Internet marketing   marketing   Mashable   professional networking   social media  

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Socialize your way to small-business success

Socialize your way to small-business success
By Sara K. Clarke  SENTINEL STAFF WRITER
August 10, 2009

Facebook. LinkedIn. Twitter. Social media may be here to stay, but for small businesses, it can be a challenge to figure out where to devote time and resources...

View the original article...  Socialize your way to small-business success

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Filed under  //   2009   Facebook   LinkedIn   marketing   social media   twitter  

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An In-Depth Look Inside the Twitter World

Summary
 
Over the past few months, Twitter has experienced explosive growth, attracting celebrity users such as Oprah, and a growing mountain of media and blog coverage. Sysomos Inc., one of the world's leading social media analytics companies, conducted an extensive study to document Twitter's growth and how people are using it. After analyzing information disclosed on 11.5 million Twitters accounts, we discovered that... [refer to link for continuation of article... http://sysomos.com/insidetwitter]
 
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Twitter Zombies: 24% of Tweets Created by Bots

Web2Review: Twitter

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Filed under  //   2009   marketing   social media   trends   twitter  

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Book: The New Community Rules: Marketing on the Social Web

The New Community Rules: Marketing on the Social Web
by Tamar Weinberg

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

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Filed under  //   2009   books   Internet marketing   marketing   social media  

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Six of the e-mail marketing trends you'll see in 2009

Six of the e-mail marketing trends you'll see in 2009

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Filed under  //   2009   direct marketing   Internet marketing   marketing   trends  

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Future Marketing Trends – By The Numbers

Future Marketing Trends – By The Numbers

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Filed under  //   2009   marketing   trends  

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Now I Can Drink Me (12 Future Youth Marketing Trends Here Today)

View more presentations from Graham Brown.

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Filed under  //   2009   Internet marketing   marketing   social media   trends  

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Interactive Marketing Trends - a blog by Giles Rhys Jones

Interactive Marketing Trends - a blog by Giles Rhys Jones

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Filed under  //   2009   blogroll   Internet marketing   marketing   trends  

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