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Book Recommendation: Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success by Leonard L. Berry

Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
by Leonard L. Berry

Discovering the Soul of Service book cover image

Book recommendation:

An extraordinary analysis and presentation for business success. Fourteen service companies that have achieved sustained success, from across a diverse array of industries, were studied. These companies have achieved sustained customer acceptance and financial success. Through year-end 1997, the sample companies collectively had operated profitably for 402 out of 407 total years. The average age of the companies as of 1999 is 31 years. The research for this book explored one fundamental question: How do excellent service companies keep the human engine going to sustain their excellence? Or, how do great service companies stay great? I invite you to contact me for a synopsis of the book that I've created as a PDF summarizing it's most compelling findings. —Greg Kilgore

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Filed under  //   2009   best practices   books   business models  

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Book: The New Community Rules: Marketing on the Social Web

The New Community Rules: Marketing on the Social Web
by Tamar Weinberg

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

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Filed under  //   2009   books   Internet marketing   marketing   social media  

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